Inspired by our Founder's heritage, we set out to create a snack brand that celebrates the basics: simple ingredients and bold, rich flavors.
What started as a humble farmers' market stand has grown into a nationwide snack revolution (who knew fruits🍍and veggies 🫛had this much star power?).
Through it all, our purpose remains the same: to make snacking healthy, convenient, and crave-worthy with whole food ingredients seasoned to perfection!
Because let’s face it, life’s too short for boring snacks. 🥱
Snack ➡️ Savor ➡️ Repeat ❣️
A Global Adventure in Every Bite ✈️
Fueled by the belief that snacking should be both good for you and ridiculously delicious, we take inspiration from fresh produce and global cuisines.
We’re not here to be just another ultra-processed chip or puff—Mother Earth deserves better! 🌎
With every bite, we honor real ingredients and send your taste buds on a first-class trip to flavor town (no passport required!).
We believe kids should learn to love veggies without the hidden sugars.
We believe baby food should be flavorful, because no one ever said "I love this bland dish!"We believe in making healthy food FUN. We believe in the science of eating as a learned behavior. We believe kids can learn to love all veggies if they PRACTICE, PRACTICE, PRACTICE! We believe that armed with the right tools, kids have the power to make healthier choices. We believe in training palates. We believe in building the next generation of adventurous eaters. WE BELIEVE IN OUR FUTURE. ❤️
Saskia
Founder & Real Flavor Officer
PAST LIFE: VP Marketing, NBA (as in, basketball) FAVE VEGGIE: Beets FAVE FRUIT: Mango FAVE HERB/SPICE: Garlic ALWAYS FOUND: Running the mothership!
Virginia
Co-Founder & Cultivator
PAST LIFE Lawyer/Professor, NYU Food Studies Graduate Program FAVE VEGGIE: Cauliflower FAVE FRUIT: Blueberries FAVE HERB/SPICE: Garlic ALWAYS FOUND: Globetrotting
Nick
Co-Founder & Harvester
PAST LIFE: CIA trained NYC Chef (as in Culinary Institute of America) FAVE VEGGIE: Corn FAVE FRUIT: Mutsu Apple FAVE HERB/SPICE: Cumin ALWAYS FOUND: In the kitchen at 1 of his 4 restaurants
PAST LIFE: Manager of Legal Recruiting at NY Law Firm FAVE VEGGIE: Broccoli FAVE FRUIT: Sumo Orange FAVE HERB/SPICE: Any pepper (spicy!) ALWAYS FOUND: At the Farmers Market
Mary, MD
Resident Pediatrician
PAST LIFE: Always a Pediatrician (35+ years!) FAVE VEGGIE: Broccoli FAVE FRUIT: Blueberries FAVE HERB/SPICE: Cinnamon ALWAYS FOUND: Playing with my granddaughter
PAST LIFE: Sprinter, triple jumper FAVE VEGGIE: Brussel sprouts FAVE FRUIT: Mangosteen FAVE HERB/SPICE: Cinnamon ALWAYS FOUND: In the Dr. Yum Project teaching kitchen
We believe kids should learn to love veggies without the hidden sugars.
We believe baby food should be flavorful, because no one ever said "I love this bland dish!"We believe in making healthy food FUN. We believe in the science of eating as a learned behavior. We believe kids can learn to love all veggies if they PRACTICE, PRACTICE, PRACTICE! We believe that armed with the right tools, kids have the power to make healthier choices. We believe in training palates. We believe in building the next generation of adventurous eaters. WE BELIEVE IN OUR FUTURE. ❤️
Saskia
Founder & Real Flavor Officer
PAST LIFE: VP Marketing, NBA (as in, basketball) FAVE VEGGIE: Beets FAVE FRUIT: Mango FAVE HERB/SPICE: Garlic ALWAYS FOUND: Running the mothership!
Virginia
Co-Founder & Cultivator
PAST LIFE Lawyer/Professor, NYU Food Studies Graduate Program FAVE VEGGIE: Cauliflower FAVE FRUIT: Blueberries FAVE HERB/SPICE: Garlic ALWAYS FOUND: Globetrotting
Nick
Co-Founder & Harvester
PAST LIFE: CIA trained NYC Chef (as in Culinary Institute of America) FAVE VEGGIE: Corn FAVE FRUIT: Mutsu Apple FAVE HERB/SPICE: Cumin ALWAYS FOUND: In the kitchen at 1 of his 4 restaurants
PAST LIFE: Manager of Legal Recruiting at NY Law Firm FAVE VEGGIE: Broccoli FAVE FRUIT: Sumo Orange FAVE HERB/SPICE: Any pepper (spicy!) ALWAYS FOUND: At the Farmers Market
Mary, MD
Resident Pediatrician
PAST LIFE: Always a Pediatrician (35+ years!) FAVE VEGGIE: Broccoli FAVE FRUIT: Blueberries FAVE HERB/SPICE: Cinnamon ALWAYS FOUND: Playing with my granddaughter
