Fruit had always been the superhero; naturally sweet, easy to eat and tasty enough to disguise all types of foods, like veggies. Their super powers led to a century long tradition of masking veggies and, eventually, to a new generation of picky eaters. Wanting to change the course of future generations, fruit stepped aside to reveal bright and beautiful veggies. They knew babies had to learn to enjoy the sweet as much as the savory to become adventurous eaters, so they were happy to share the spotlight. That was the day fruit became fruit (and veggies became comfortable in their own skin).